Euro Market

Euro Market stands out as Astoria’s go-to spot for Eastern European and Greek groceries, nestled in the heart of 31st Street. Far from a typical supermarket, it’s the kind of place where locals from the Balkans, Greece, and surrounding regions stop by to reconnect with familiar flavors and specialty items that aren’t easy to find elsewhere in New York.

Walking into Euro Market feels like stepping into a well-stocked European pantry. Shelves brim with authentic cheeses like kashkaval and feta (available both in brine and dry), an impressive variety of olives, cured meats, and a range of distinct snacks — from Milka chocolates to Smoki peanuts. For those who enjoy experimenting with ingredients from the region, you’ll also find staples like Vegeta seasoning, Argeta spreads, and traditional honey and olive oils.

This market shines for anyone looking to source authentic, often hard-to-find foods from countries such as Macedonia, Serbia, Albania, Bosnia, Montenegro, Turkey, and Greece. It’s ideal for both regular grocery runs and for shoppers eager to taste something new or prepare a traditional dish at home.

The vibe here is utilitarian but warm. Euro Market doesn’t rely on fancy displays or elaborate layouts — instead, it’s packed with familiar brands and products that evoke a sense of home for many Astoria residents. It’s common to hear multiple languages in the aisles, and the selection really supports the neighborhood’s diverse immigrant culture.

The store stays open late, making it convenient for those who stop by after work or on weekend afternoons. Visitors often seem to grab quick specialty snacks or replenish ingredients for weekend meals. The affordability is a bonus, especially considering some of the more unique products sold here like Albanian energy drinks or Balkan savory cured meats.

Whether you’re someone from the region craving specific groceries or a local curious about Eastern European cuisine, Euro Market offers a concentrated taste of that world without leaving Queens. Its role in the community feels authentic — more a reflection of everyday life and cultural continuity than a curated marketplace for tourists.